Article Summary

Unless you are a marketer or study something related to sales, the concept of selling yourself during an interview might be a little overwhelming. You want to show how good you are, and why you are the right option for the company, but you don’t want to sound arrogant or corny. Learning how to “self-promote” when in an interview environment is an essential skill, if you want to convince the employer that you are the one that they need to hire.

How To Sell Yourself In A Job Interview

Unless you are a marketer or study something related to sales, the concept of selling yourself during an interview might be a little overwhelming. You want to show how good you are, and why you are the right option for the company, but you don’t want to sound arrogant or corny. 

Learning how to “self-promote” when in an interview environment is an essential skill, if you want to convince the employer that you are the one that they need to hire.

In today's article we will share with you 4 tips that will help you sell yourself at any job interview.

1.- You are not just selling a person, you are also selling a product.

One of the main problems people have when selling themselves is the inability to separate “who they are” from “what their value is” to an organization. 

We have the real you: imperfect, fallible, with insecurities - the “who you are”. Then there is the other you: “your appeal to the organization”. This is the product that you are trying to sell. It needs to be seen as: confident, awesome, almost perfect for the job.

This doesn’t mean you should misrepresent yourself in a job interview. What we are trying to say is that it might be better to avoid sharing details related to your shortcomings, and focus on highlighting the value of your strengths.


2.- Dress for success.

Although it might seem unimportant or unfair, many interviewers will form their first impressions of you based on how you present yourself visually. 

What you decide to wear to an interview should be based on the norms for the industry or those of the organization. It may be acceptable to interview in jeans and a polo shirt for an information technology role, but that could be a fatal mistake if you are applying for a job at a law firm. 

As a rule, it’s always good to be dressed a little better than your interviewer, without overdoing it. Like going on a “first date”, you want to be well groomed and look like a winner.


3.- Prepare to share your stories.

It is almost guaranteed that one question you will be asked at an interview will be related to your behavior in past work situations. This question requires you to come up with real examples of past work experiences and how you handled them. 

“Tell me about a time you had to deal with a difficult co-worker” or “Tell me about a time you had a setback” are just two examples of possible questions you might get asked. Be sure to spend some time before your interview to prepare yourself with some meaningful stories to share.


4.- Achievements.

Claiming that you have the necessary skills and experience to do the job is one thing, but if you can’t back that up with concrete examples that provide substance of your value, you won’t impress. You need to back your claim of having experience with examples of specific achievements. 

It is always a good idea to create a list of your previous accomplishments and note how your skills helped you to achieve your goals. Ideally, try to find a friend that you can trust and practice telling them your stories. 


The first step to better self-promotion is to understand “your value”. 

The second step is to rehearse sharing that value with others. 

The third step is to practice, practice, and do more practice - so that when you get to the interview, sharing your value will come naturally!

More articles

5 Tips For Writing An Entry-Level Resume
4 Reasons Not To Lie On Your Resume
8 Ways To Improve Your Leadership Skills
© Career Ferocious, a Stature Leadership Innovations Inc. company. All rights reserved.
Website design and development by Humanatronix Media Ltd.