Summary:

LinkedIn is, at this point, the largest business-oriented social media site on the web - with over 500 million registered members. It is a hub where professionals can interact and create connections with other professionals working in a multitude of fields and industries around the world.

Why Is LinkedIn Important For Advancing Your Career?

LinkedIn is, at this point, the largest business-oriented social media site on the web - with over 500 million registered members. It is a hub where professionals can interact and create connections with other professionals working in a multitude of fields and industries around the world.

LinkedIn gives you the opportunity to showcase your profile, experience, references, and connections with other professionals. It is also an amazing tool that allows you to make a positive first impression with recruiters and potential employers that use linkedIn to search for candidates. Without having to design a web page of your own, LinkedIn provides you with a professionally designed platform where you can highlight your achievements and experience. 

Benefits of using LinkedIn:


1. Exposure

LinkedIn allows you to showcase your personal brand to a global audience that might otherwise never even know that you exist. LinkedIn provides a personalized URL for each member, so that when someone types your name into a search engine (like google) they are guided to a page  that is all about and dedicated to promoting you! Some people treat LinkedIn like an expanded online version of their resume/curriculum vitae, using it as a powerful self-marketing tool.


2. Access Postings

As a member you have access to LinkedIn’s powerful job board that allows you to apply directly for interesting opportunities/positions. You can customize your search for work by using industry keywords and job locations. Even if you are not actively looking for new jobs, you can activate an alarm that will notify you whenever there is an available position which matches your career criteria.

Another great feature that LinkedIn provides is the “I’m interested” button, which let’s potential employers know that you are open to hearing about new opportunities. You can toggle this feature on and off. LinkedIn can also hide this notification from the view of people that work at your current company, if you’d like them to do that.


3. Promote Your Skills & Talents

There’s a saying: “It’s not just what you know, but who you know that matters!”. LinkedIn provides viewers an opportunity to see how many people you are connected to. It also facilitates connections through contacts that you have in common. As you grow the number of connections that you have, more and more professionals get to see the details of your career  evolution. Employers and recruiters value LinkedIn because it facilitates reaching out to people in your network to ask them questions about their experience of working with you, which supports and confirms the information you’ve posted about yourself.


4. Join Groups

LinkedIn groups allow for the opportunity to connect with people who have similar interests all   the while expanding your network, (from recent graduates all the way up to professionals already working in your industry). Being part of any number of these groups also allows you to participate in discussions related to topics that are of interest to everyone in the group. 


5. Position Placement On The Web

Probability is high that if you complete an application for a job, whoever is reviewing it will search you out on Google. Have you ever tried doing that? If not, do so to see what comes up. You don’t want to be caught by surprise when someone mentions a photo or posting that you’d forgotten about.

Making it to Google's first page of listings can be difficult, but having a well-written LinkedIn profile can impact positively on how you are viewed and how easily you are found when using a search engine. Not only will this help potential employers find your information faster, it gives your “brand” more credibility.


6. Stay Informed

Using the LinkedIn timeline feature, you are able to view news and updates from your connections, groups, the organization that you work in and/or the ones that you follow. It is always important to keep an eye on trends and news items that are impacting your industry.


Advance Your Career

While LinkedIn is a great resource for professionals. If you would like to improve your online presence and/or create a brand that supports a brighter future, our Career Coaches have the experience, expertise, resources and options to do just that.

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